“Business Research Methods” Summary of the Book
The Eleventh Edition of “Business Research Methods” continues to provide themosttimely, richest, and most comprehensive coverage of the researchexperience inBusiness Research Methods. Students and instructors will findthorough coverage of allbusiness research topics – backed by solid theory. Theexpertise and practical experienceis evident in the realistic Snapshots, Close-Ups,Pic Profiles, and case studiesfound throughout the text
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